Document Type : Original Research Manuscripts


1 Ph.D. Student, Faculty of economy and management, Shiraz Branch, Islamic Azad University, Shiraz, Iran.

2 Assistant Professor, Faculty of Management and Accounting, Shiraz Branch, Islamic Azad University, Shiraz, Iran.


Purpose: The research aims to identify the effective factors on sustainable rural tourism with the approach of social capital education. In the first step, the most important rural tourism criteria have been identified based on social capital education.
Method: Theoretical foundations and research literature on rural tourism and social capital has been studied. Also, the professors and experts' views are used to validate and ensure the correctness of the selected indicators. The sample population was 10 managers of cultural heritage and tourism organization. FANP fuzzy network analysis method was used to ensure the correctness of the identified indicators and screening and statistics of the final indicators and including risk factors.
Findings: The main criteria are: rural tourism capabilities, rural tourism strategies based on education, government macro-plans and policies, social capital education solutions, and improving the performance of rural tourism. Based on the obtained results, the new circle of global development in the current era is witnessing wide competition based on innovation to obtain scarce and limited resources, which guarantees the path of long-term and sustainable development of the society.
Conclusion: There are different types of innovations, including technological, economic, commercial, etc., which are effective in meeting the needs and creating human welfare based on the components of social capital education.