Training to Reduce Brand Aversion in Technological Businesses: Data Envelopment Analysis Approach

Mahsa Rafiei

Volume 2, Issue 1 , March 2023, , Pages 68-75

  Purpose: The purpose of the current research is to teach how to reduce brand aversion in technological businesses.Method: The research method was based on multi-criteria decision-making techniques for real data of technological businesses. In this research, the data envelopment analysis method was used ...  Read More